Packaging can enhance the way movie collectors buy, store, and even enjoy the medium. A few may prefer to store DVDs in the sleeves of a holder or carrying case, but that’s not the circumstance for most people. Just like beautiful bookcases, a well-stocked movie library can line the walls of a home entertainment room. Check out these unique ways that TV and movie makers reward their fans with interesting DVD package designs: Insider Access to a View Behind the Camera Modo is the... Read More»

In the competitive world of the food industry, every advantage counts towards sales, profits, and brand name. Even if your product is backed by the best food scientists or follows time-proven traditions in food manufacturing, your packaging may not live up to the product it contains. Because consumer psychology has an effect on how customers rate their experience of food, the following companies have put their design teams to work, capturing the attention of their target... Read More»

Switzerland may be one of Western Europe’s smaller countries – and one that doesn’t always take the spotlight like its French, German and Italian neighbours – but it has had a big-time influence in the world of graphic design. You’re likely already familiar with the hallmarks of Swiss graphic design – namely a sharp attention to detail (how stereotypically Swiss is that?), minimalism and – perhaps its telltale feature – crisp, clear and prominent sans-serif lettering. Check... Read More»

In a crowded market filled with many competing products, good product design is a not-so-secret weapon that can help your brand stand out. There’s a fine line between designing packaging that breaks the mold and packaging that gets overlooked. Good designers know how to capture the eye of their target audience. We’ve rounded up five examples of packages that take creativity to the next level. 1. Dazzling Sushi Packs There’s something about repeating patterns that our eyes... Read More»

Colours matter. When you’re trying to send out a message, picking the right colour is important – even more so when you’re trying to attract potential buyers to your product. Not many people realize it, but all colours have different psychological connotations. Tailoring the colour scheme and getting the right mix of colours matched to your unique brand message is important, and something the Toronto colour and design experts at Goldrich can help you with! Here are some quick... Read More»

Package design is a critical element in the sale and marketing of products and services. It gives customers the information they need to inform their purchase, while helping build brand awareness for the manufacturer. By creating stand-out packaging designs that get noticed and compel customers to choose one product over another, designers and manufacturers are taking advantage the power of effective packaging design. The Importance of Package Design The design of packaging is as much... Read More»

Goldrich Printpak Inc. has always provided products and services that meet customers’ needs and contribute to the world we live in. We offer products that minimize environmental impact on global resources and maintain the safety of the products that end up in the hands of consumers. We’re now proud to be recognized for our accomplishments in food safety by receiving the prestigious FSSC 22000 V3 certification. It’s an honor that few Canadian companies can claim, and is a powerful... Read More»

Traditionally manufacturers have tried to forecast the demand for their products in the future in order to smooth out production to meet the anticipated need. They have tried to keep their employees as busy as possible in order to maximize profit and efficiency and reduce operating costs but this approach has a number of significant drawbacks that should be re-examined. These drawbacks include: Large inventories; Long production times; High defect rates; Production... Read More»

It’s a proven fact that consumers are much more attracted to products that are beautifully packaged than those that are roughly cobbled together.  Although a nice-looking logo does go a long way in marketing a brand, nothing seals the deal like a package that consists of high-quality materials and a crisp design.  There is an entire industry dedicated to packaging design.  These particular artists are specially trained in this field, and their expertise go beyond standard marketing... Read More»

Did you know that manufacturers sometimes spend just as much money on the look and feel of their products’ packages as they do on the products themselves? This should not come as a surprise though - packaging design is a central marketing component. The ideal design should be both functional and eye-catching. The box should be easy to open but also keep the product, whatever it may be, in position and prevent it from moving around. This, of course, is to maintain the product’s... Read More»