Minimalist packaging can deliver a lot of benefits to companies: from lower manufacturing costs at the beginning of the process, all the way to better shelf presence in the store. We can look at minimalist design from a couple of perspectives. On one hand, you can look for package design that is minimalist in its form and structure. Finding ways to simplify and pare down your package design open up a lot of interesting opportunities. Save money on packaging materials This is one of the...

A long time ago, the relationship between package design and sales was considered small, if it was considered at all. Packaging simply had to functionally hold the product and legibly describe its contents. Of course, the industry has come a long way since then! We now know that package design can have a very large impact on consumer choices and sales. As a result, marketing teams and package designers spend a lot of time working with focus groups and surveys in order to test out how...