It’s a proven fact that consumers are much more attracted to products that are beautifully packaged than those that are roughly cobbled together.  Although a nice-looking logo does go a long way in marketing a brand, nothing seals the deal like a package that consists of high-quality materials and a crisp design.  There is an entire industry dedicated to packaging design.  These particular artists are specially trained in this field, and their expertise go beyond standard marketing...

Customized boxes are a wonderful way to enhance your product with high-quality, aesthetically pleasing, unique packaging. Perhaps you already know this, but have run into a bigger problem - you waited too long to order them or underestimated how many you would need last time you ordered, and now it’s going to take too long to receive the custom packaging you need. Now you’re wondering, ‘How can I get boxes faster? I can I get boxes now?” Fortunately there are a few tricks of the trade...

After the effects of the recession, the consumer package goods industry has had to change its strategies and react to consumer demand. Today the emphasis is on faster, cheaper, and locally sourced packaging that meets costumer needs while remaining affordable. Several key markets have driven this trend towards specialized packaging. Cosmetics With the rise of the always-online lifestyle, consumers have less free time and are less inclined to spend time applying cosmetics. This has led to...

Whether you are a full-fledged online business or an occasional seller on Amazon or eBay, there may be times when you need to ship fragile items to a customer. Glass, computers, china and antiques are items that can easily break if not boxed and shipped properly. From the time the item is boxed to the time it reaches the customer, the item has likely traveled hundreds if not thousands of miles, either on a plane or a delivery truck. Understanding how to package the item is of utmost...

Cosmetic package design has come a long way in recent years with new materials and a more consumer driven product design industry. Thanks to social media, companies have better resources to see what appeals to their customers but also greater challenges in trying to stand out and garner long term customers. Some cosmetic companies are trying dramatic new design ideas to appeal to their customer base. Bamboo Woman...

If you’ve ever dabbled into the world of package design, the odds are that you’ve heard the words “offset lithography” thrown around once or twice but you might not be clear on exactly what it is. First things first, offset lithography is the most frequently used printing process in the design, and it’s been around for a long time. Robert Barclay patented the first offset lithographic printing press way back in 1875. The technique involved a traditional offset cylinder covered with...

These days, the latest rage in almost every industry is “going green.” With more and more awareness spreading about global warming and other environmental issues, eco-friendly solutions are finally being given the attention they deserve. With that, we’re excited to share with you our top picks for environmentally friendly packaging ideas. Re-use Boxes The most obvious option, is simply re-using the boxes you already have! Yes, throwing your old packaging into the recycling bin...

Cardboard doesn’t have the best reputation, but we don’t think that’s fair. The most common words surrounding it are “drab, disposable, and flimsy” but in reality, cardboard is one of the most multi-functional and diverse materials around! Sure, it requires a bit of “thinking outside the box” in order to use it to its optimum potential, but with a little glue, tape, handy folding skills, and of course—imagination, almost anything is possible! Best of all, it’s...