How certain colours affect customer choices

Selling is an art; it requires creativity and an acute understanding of how the human mind works. Even if you have the end-all, be-all utilitarian product (most uses for the most people), your sales will be greatly impacted if you don’t know how to effectively market it. Most people tend to be attracted to products based on their visual appearance in comparison to other factors. However, it should be noted that not all colours work for all products; if you are a manufacturer, you will need to...