28Feb
2014
2014
It’s a proven fact that consumers are much more attracted to products that are beautifully packaged than those that are roughly cobbled together. Although a nice-looking logo does go a long way in marketing a brand, nothing seals the deal like a package that consists of high-quality materials and a crisp design. There is an entire industry dedicated to packaging design. These particular artists are specially trained in this field, and their expertise go beyond standard marketing...
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4Feb
2014
2014
Did you know that manufacturers sometimes spend just as much money on the look and feel of their products’ packages as they do on the products themselves? This should not come as a surprise though - packaging design is a central marketing component.
The ideal design should be both functional and eye-catching. The box should be easy to open but also keep the product, whatever it may be, in position and prevent it from moving around. This, of course, is to maintain the product’s...
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