Monochrome packaging is an attractive choice for companies for more than a few reasons. Monochrome color schemes save money on color printing, reducing your cost per product. It also looks attractive to consumers, helps the environment, and is also more accessible for color blind people who have difficulty reading colored text. If you’re interested in introducing monochrome packing to your products, here’s how to make the best of it: Consider white-on-black instead of...
At Goldrich Printpak, we know as much about modern boxes as is possible to know. We also know our passion for boxes isn’t for everyone! If you have a great product but don’t know how to box it, consider the following before you make your choice: What will stand out on a shelf? Take a look at a store that carries the competition. What does the shelf look like? Are most products in complex or simple packaging? What kinds of colours are dominant? Think about what would make you, as...
When purchasing a product from your local store, it’s important you know exactly what’s contained within the product’s packaging. The government of Canada sets strict laws when it comes to product packaging. This is particularly true in the food packaging marketplace, where standards continue to be honed to ensure safe and effective labeling of products. Let’s review the information that is legally required within package design. Food Allergy Labeling Many Canadians have food...
Creating that one-of-a-kind wedding favor package can help guests remember the fun and excitement of your special occasion, but it can often be difficult to craft unique and interesting wedding favor packages during the busy wedding day preparations. That’s why it’s beneficial to work with experts in the package design field! Let’s look at five clever ideas that will add to the resplendence of your wedding day. 1. Cake Slice Packaging Why not give guests a piece of cake they can...
Minimalist packaging can deliver a lot of benefits to companies: from lower manufacturing costs at the beginning of the process, all the way to better shelf presence in the store. We can look at minimalist design from a couple of perspectives. On one hand, you can look for package design that is minimalist in its form and structure. Finding ways to simplify and pare down your package design open up a lot of interesting opportunities. Save money on packaging materials This is one of the...
A long time ago, the relationship between package design and sales was considered small, if it was considered at all. Packaging simply had to functionally hold the product and legibly describe its contents. Of course, the industry has come a long way since then! We now know that package design can have a very large impact on consumer choices and sales. As a result, marketing teams and package designers spend a lot of time working with focus groups and surveys in order to test out how...
The most important question when trying to create a recyclable product is simple: Can this material be recycled? Recycling cardboard can be a highly advantageous practice for individuals, businesses, and the environment. As one of the most commonly used packaging materials, it is often found in most homes and offices in great quantities and is increasingly collected for recycling, along with plastics and used electronics. Found in large quantities in just about every area of society,...
Designing good packaging is often more difficult than most people realize. As a highly visible aspect of your branding strategy, packaging can have a profound impact on the way people see your product, company, and brand and will greatly contribute to its success or failure. When you are designing packaging there are fine essential aspects to consider: Protection/padding Ask yourself if your product requires special packaging considerations like waterproofing or padding. Ensuring...
Packaging can enhance the way movie collectors buy, store, and even enjoy the medium. A few may prefer to store DVDs in the sleeves of a holder or carrying case, but that’s not the circumstance for most people. Just like beautiful bookcases, a well-stocked movie library can line the walls of a home entertainment room. Check out these unique ways that TV and movie makers reward their fans with interesting DVD package designs: Insider Access to a View Behind the Camera Modo is the...
In the competitive world of the food industry, every advantage counts towards sales, profits, and brand name. Even if your product is backed by the best food scientists or follows time-proven traditions in food manufacturing, your packaging may not live up to the product it contains. Because consumer psychology has an effect on how customers rate their experience of food, the following companies have put their design teams to work, capturing the attention of their target...
- 5 Things to Consider When Packaging Food
- How Does Hot Foil Stamping Work?
- 5 Tips for Monochrome Packing
- How To Choose The Right Boxes For Your Business
- What Type of Information Is Legally Required for Package Design?
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