What is Swiss Style graphic design?

Switzerland may be one of Western Europe’s smaller countries – and one that doesn’t always take the spotlight like its French, German and Italian neighbours – but it has had a big-time influence in the world of graphic design. You’re likely already familiar with the hallmarks of Swiss graphic design – namely a sharp attention to detail (how stereotypically Swiss is that?), minimalism and – perhaps its telltale feature – crisp, clear and prominent sans-serif lettering. Check...