Straight Tuck Vs. Reverse Tuck – Saving MoneyIf your company is in need of a product packaging solution, you will want to take the time to thoroughly assess what the most cost-effective options are available. This not only means knowing what type of package style will cost the least to have manufactured, but also being aware of what your specific marketing needs are. In particular, the two main package design styles are straight tuck and reverse tuck.

The former refers to packages that contain fold closures at the rear end, with the front edges being concealed. This style is best for products that need to be seen by customers before they are purchased. Straight tuck packages tend to be popular for products in the electronic industry, such as handheld devices. It is also better suited for manual assembling operations. Reverse tuck packages, on the other hand, are equipped with a joint that is placed near the seam on the right panel side, also in the back. The sides fold inward and the top and bottom flaps fold forward. These packages are easier to open and close.

Which Package Design is Right for Your Business?
  • Straight tuck packages allow products to be inserted on either side of the box, which can reduce manual assembly times. If you have bulk selling needs, have a limited number of employees performing assembly duties, or have products that are best suited for pre-purchase viewing, the straight tuck design may be the better option.
  • It should be noted that straight tuck packages do tend to cost more than reverse tuck, so keep in this in mind if you are on a limited budget or if you are unsure of how your product may sell, e.g. if you have developed something knew and haven’t been able to assess its marketing potential.
  • All in all, straight tuck boxes work best when the appearance of the front face is the most important aspect of the package.
  • Reverse tuck packages are recommended for companies who want to securely store their products and who aren’t selling items which need to be viewed. They are cheaper to make and are also well-suited for either manual or automatic assembling. Thus, if you have the proper equipment on hand and want to cut costs in this process, the reverse tuck design is a solid alternative.

Saving money on product packaging designs is easy if you have a clear understanding of what your business needs are. If you aren’t selling products that need to be displayed on a shelf for instance, you will be wasting revenue by going with a straight tuck option. However, if you try to save costs by using reverse tuck packages and if your product will have better marketing potential by pre-purchase viewing, your initial savings will be outweighed by profit loss.

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