CASE STUDY TWO: Food Services
Challenge Solution Execution
Goldrich was contacted by a large food manufacturer, with no retail presence, to design the packaging for a line of retail products based on their institutional product line.
Taking the client's marketing strategy and their existing product offerings, Goldrich designed a complete line of retail products that maintained consistency across the brand and provided a distinct image in the marketplace.
After detailed client briefing and the examination of all existing products, Goldrich's team of in-house designers developed a distinctive design for the company's retail line of products. After concept approval, Goldrich's design team oversaw all product shoots and developed all design elements. Goldrich's packaging designers, working to rigid food packaging specifications, designed the boxes, including shipping cases that converted into point-of-sale display cases. Goldrich provided all pre-press and printing work and shipped finished goods to the client's warehouse for final construction of goods.
The retail launch was highly successful and provided the client with a new revenue stream.
Read Case Study Three